1-on-1 Empowerment & Confidence Coaching for Women Ready to Reclaim Their Power and Live Boldly, Authentically, and Unapologetically

Ditch Anxiety, People-Pleasing, and Self-Doubt— Create the Life that Lights Your Soul on FIRE!

You’ve spent years holding it all together, playing by everyone else’s rules, and giving to everyone but yourself. Deep down, you know you’re meant for more. You crave it, you’re ready for it. Together, we’ll break through the barriers, reignite your confidence, and create a life that feels vibrant, aligned, and fully, unapologetically YOU.

Customized coaching via 1-on-1 voice support or video call sessions. Based in California, USA.

Diana McAllister
Women’s Empowerment Coach
Certified Trauma-Informed

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Clear Mental Blocks

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Heal Past Emotional Wounds

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Love Being the Real You

You weren’t put on this planet to wither away by pleasing everyone but yourself.

You’ve spent years bending to meet others’ expectations—perfectly doing things “the right way”, keeping everyone happy, and chasing an image that feels impossible to maintain. In trying to prove your worth by “doing it all”, you’ve abandoned yourself, putting impossible standards and other people’s needs above your own.

But what about you? And what about the little girl inside you? The one who longs to be her full, amazing self?

It’s time to let go of the need to please, the perfectionism, and the roles that keep you small and udner-appreciated. Together, we’ll break the patterns of self-sabotage and self-abandonment and create a life where you come first. You’ll learn to trust yourself, set guilt-free boundaries so you can be Confident, Free, and 100% the Real You. This is your time to reclaim the powerfully authentic woman you were always meant to be!

Eye-Opening Statistics

The Invisible Battle Women Are Facing

By the time we reach our 40s and 50s, many of us are carrying invisible, heavy burdens.
And here’s the heartbreaking part: most of us feel like we’re the only one.

25% of Women Have Lost Their Sense of Purpose

Even when it seems like they “have it all,” so many women feel a deep emptiness. It’s that aching feeling of missing something essential—the vibrant, spirited version of themselves they once knew.

80% of Women Feel Detached & Disconnected

After years of giving endlessly by people-pleasing, aiming for perfection, and taking care of everyone else— many women find themselves simply going through the motions. They feel isolated, disconnected from others, and most importantly— from themselves.

70% of Divorces Are Initiated by Women

More women than ever are taking bold steps to honor their needs and values, walking away from what no longer serves them. When their needs go unmet and trust remains broken, they’re choosing to reclaim their power and prioritize their well-being.

60% of Women Age 40-55 Face Daily Inner Critic Attacks

Over half of the women you know are wrestling with relentless self-doubt, self-criticism, and imposter syndrome. On the outside, they look confident and successful, but inside?… It’s a constant struggle.

Is this you?

❌ Overwhelmed and Exhausted

You’re juggling the demands of family, work, and social obligations, yet it feels like you’re always one step away from burnout. The weight of your responsibilities is suffocating, leaving you drained and resentful.

❌ Disconnected from Yourself

Despite checking off all the boxes of a “successful” life, you feel an unsettling emptiness. You’re living for everyone else and have lost touch with who you really are. The vibrant woman you once were seems like a distant memory.

❌ Caught in Cycles of Self-Doubt

The inner critic never seems to quiet down. You constantly question your worth, your choices, and your capabilities, leaving you feeling paralyzed when it comes to making decisions that matter.

❌ Longing for Change But Feeling Stuck

You dream of a life filled with purpose and passion, yet the fear of stepping into the unknown holds you back. You’re ready for a transformation but don’t know where to begin.

❌Relying on Coping Mechanisms

You might find yourself turning to emotional eating, shopping, or other habits to escape the discomfort, but these quick fixes only provide temporary relief, leaving you feeling guilty and unfulfilled.

You don’t have to stay this way. You can reclaim your True Self and reclaim your full power!

Now Is the Time to Take Back Control of Your Life

The constant giving, striving, and pushing—it’s exhausting, isn’t it? You’ve been there for everyone else, but now it’s time to turn inward and ask: Where are you in all of this? The woman who once dreamed big, laughed freely, and felt excited about life is still within you. She’s waiting for you to invite her back.

Experiencing Your Full Power is Your Birthright

It’s time to stop living for others and start living for you. Let go of the weight of expectations and the “shoulds” that have held you back. You may have turned to coping mechanisms like emotional eating, shopping, or drinking to manage the stress and overwhelm. Now, it’s time to step into a life that feels fulfilling and authentic. The real you is waiting—you just need the space and support to let her shine.

Welcome to The Freedom Formula!

This is your moment to take back your full power, embrace your true self, and live a life that feels as good on the inside as it looks on the outside. No more holding back or keeping quiet. You deserve to live with freedom, confidence, and joy.

This is your chance at a new lease on life. Are you ready to embrace it?

Coach Diana McAllister: Enjoying what I love— Sunshine, nature, and the sound of ocean waves!

Introducing The Freedom Formula for Women

The 90-Day Path to True Confidence, Emotional Freedom, and Living Life on Your Terms

The Freedom Formula is a 90-day, results-driven program built for growth-seeking women who are done with living by anyone else’s rules. This is about full transformation, not just scratching the surface. You’ll go beyond the cycles of self-doubt, burnout, and people-pleasing to build a life that’s fully, unapologetically yours.

In these 90 days, we’ll use a powerful mix of nervous system regulation, somatic release, mindset coaching, and inner child work to give you transformation that lasts. You’ll walk away feeling aligned with your deepest desires and ready to step into the most confident, fulfilled version of yourself. This is your chance to create a life filled with freedom, joy, and the clarity that comes from knowing exactly who you are and what you stand for.

Two Support Options for Powerful Change

Voice Support Only

For busy women who need flexibility and quick, on-the-go support. Voice-only coaching gives you immediate access to guidance, encouragement, and accountability right when you need it, without a set schedule. This option is perfect if you’re looking for real-time support to process emotions, navigate challenges, or celebrate wins as they come up. Voice-only support keeps you moving forward at your own pace, fitting seamlessly into your life.

Voice Support & 1-on-1 Sessions

For women who are ready for deeper, structured support and dedicated weekly focus. The Voice + 1-on-1 Sessions option combines the flexibility of on-demand voice support with weekly 1-on-1 sessions to dive into your goals, remove obstacles, and take actionable steps. Ideal for women who want both spontaneous guidance and scheduled time each week to heal deep emotional wounds, address complex challenges and make consistent progress. This option provides the best of both worlds, ensuring you stay aligned and build lasting momentum.

Women Just Like You
Have Transformed Their Lives

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I can’t thank Diana enough. I felt supported, while challenged to grow. I appreciated that she dug deep to the heart of my anxiety, without leaving me overwhelmed by the process. It’s been an incredible relief.
— Katherine S, Nurse, 43
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Diana is thoughtful, encouraging, and resourceful! She asks the right questions to get you thinking and takes you step by step closer to unraveling the “ball of yarn” within the psyche.
— Shayla D., Office Manager, 35
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At 58, I thought it was too late to chase my dreams, but Diana’s coaching opened my eyes to a whole new world. She helped me see my worth so I could feel confident selling my artwork. I highly recommend her!
— Jody P., Artist & Entrepreneur, 58

Hi! I’m Diana McAllister

Women’s Empowerment Coach | Trauma-Informed Life Coach, ECI Certified
Former Perfectionist, People Pleaser, & Stress Eater

Can I share a secret I once felt too scared to admit?

For years, I hid behind a mask, acting like I had everything under control. I looked strong, calm, and “put together” on the outside, but inside? I was running on empty. I was exhausted from the endless comparisons, bending to meet everyone else’s needs, and holding myself to impossible standards. My confidence felt fragile, like a facade I was struggling to hold up.

Then one day, I hit my breaking point. I could feel my spirit dimming, my sense of self slipping away under the weight of who I thought I had to be. I was desperate to get back to myself, to feel like my life was mine. I tried everything: talk therapy, yoga, energy healing, brain scans, self-help courses, even prescription drugs. But nothing fully brought me back home to myself. Then I stumbled across the coaching techniques I use today, grounded in trauma-informed care and real empowerment—and everything changed. With the support of a coach who truly understood, I began to peel back the layers of perfectionism and self-doubt, freeing the woman who had been buried beneath them for so long.

Today, I feel whole, at ease, and like I finally get to be 100% ME!

Now, I’m here to guide determined women like YOU through the same journey. Over the years, I’ve watched countless women break free from the roles, the expectations, and the old stories that kept them small and detached from their true self and their true power. I’ve seen what amazing things unfold when we reconnect with our intuition, confidence, and joy.

It’s your turn to free yourself now!

You’re done with just “getting by.” You’re sick and tired of settling for less. You’re now willing to live as the fullest, most authentic version of yourself, without compromise. Together, we’ll release what makes you hold back and uncover the powerful, unstoppable woman you truly are. I’ll be here, cheering you on, every step of the way.

Because YOU ARE WORTH IT and you deserve everything you desire.

The Process

Your Personalized Path to a Life of Confidence, Clarity, and Deep Emotional Healing

  1. Start with a Free Clarity Session

    In our first session, it’s all about you—your goals, your dreams, and the patterns keeping you from getting where you want to be. Together, we’ll get to the core of what’s been holding you back, both practically and emotionally, and create a clear, results-driven plan. This isn’t fluff; it’s a strategy to get you aligned, empowered, and moving forward.

  2. Weekly 1-on-1 Sessions with Powerful Tools for Visible Change

    Each week, we’ll meet to go over specific tools and actionable strategies that address the deep stuff—the emotional blocks, the confidence hurdles, and the old patterns that need to go. These sessions give you a toolkit to stay steady, confident, and calm as you start taking action. We’re talking powerful steps that reduce stress, build self-trust, and realign your life so you’re not just doing more but actually feeling more alive every day.

  3. Putting It All into Action

    This isn’t just about talking; it’s about making real changes. We’ll work together to integrate what you’re learning and healing into all areas of your life—career, relationships, and self-care—so that these shifts don’t just stick but become part of who you are. You’ll go from feeling stuck to making decisions from a place of clarity and strength, building momentum with each week.

  4. Celebrate Every Breakthrough

    Progress isn’t a straight line, but every win counts. We’ll celebrate each shift, breakthrough, and step forward, keeping you motivated and moving. By the time we’re done, you’ll feel solid, focused, and aligned with the life you’ve always known was possible. This is where you become unstoppable.

    Ready to take the next step toward healing, freedom, and unapologetic living? Let’s make it happen together.

Methods Used

How We Create Lasting Change

Your journey is one-of-a-kind, so the approach we use is, too. I combine proven, science-backed techniques with powerful emotional support to help you break free from anxiety, burnout, and self-doubt—building a life that feels like it’s truly yours. Here’s a look at some of the core methods we’ll use to make it happen:

  • With a trauma-informed approach, I create a safe, nonjudgmental space for you to heal at your own pace. You’ll feel respected, understood, and fully supported as we work together to create the transformation you desire.

  • Stress and burnout don’t just affect your mind—they impact your whole body. Together, we’ll work with calming techniques that bring you to a place of balance and resilience, so you feel grounded, capable, and ready for anything life brings your way.

  • The body remembers memories and emotions that can keep us stuck. Through gentle, body-based practices, we’ll release the emotions and memories that have kept you feeling stuck, so you can let go of the past and step forward feeling lighter, free, and empowered.

  • The doubts and fears we carry often come from past experiences. Using inner child reparenting and Internal Family Systems (IFS) parts work, we’ll gently explore and heal these parts of you, so you can feel whole and confident in who you are.

  • Real change requires more than willpower—it needs a shift in mindset and habits that empower you daily. Together, we’ll reshape limiting beliefs and build routines that bring out your most confident, capable self.

Areas of Expertise

What We’ll Focus On Together

I offer customized, transformative coaching in key areas that help growth-oriented women create lives they love. Whether you’re looking to reconnect with yourself, build fulfilling relationships, or find a career with purpose, my approach is designed to empower you to break free from what’s holding you back and step into your most authentic, confident self.

  • Reclaim your confidence, set boundaries, and show up as your authentic self.

  • Overcome cycles of stress, anxiety, and burnout with holistic, trauma-informed techniques.

  • Build deep, fulfilling connections and attract genuine love that reflects your true worth.

  • Heal old wounds, release past pain, and re-parent yourself to reconnect with your deepest self.

  • Internal Family Systems (IFS) is a powerful approach that helps you understand and heal the different “parts” within you—like the self-doubt, inner critic, or perfectionist that may hold you back. By working with these parts in a compassionate way, you can release old patterns and build confidence from within. This empowers you to show up as your true self with clarity and self-trust.

  • Shift limiting beliefs and build empowering habits that stick.

  • Discover meaningful, purpose-driven “second-act” career paths aligned with your values.

What if loving yourself actually led to everything you've ever wanted?

[One of many “a-ha” moments that transformed my life, and my clients’ lives]

Book Free DeepDive Consultation via Video Call with Coach Diana McAllister

This isn’t just another call—it’s your first step toward finally finding your way out of the fog.

If you’re feeling lost, worn down, and unsure of how to get back to a life that feels like you, this session will help bring the clarity you’ve been searching for.

We’ll dive into what’s really going on: the struggles holding you back, the vision you have for your life, and what’s stopping you from feeling confident, free, and in control.

No pressure. No judgment. Just a space to get clear, find direction, and feel what it’s like to put yourself first.

If, by the end of our call I’m confident I can help, I’ll share a personalized roadmap to take you from where you are now to where you want to be.

💡 What We’ll Cover:

  • Where you are now vs. where you want to be

  • Getting to the root and source of what’s holding you back

  • The exact steps to create a life that feels aligned and fulfilling

👉 Ready to feel lit up inside? Book your free session now—I can’t wait to meet you!